storytelling is the most powerful way to put ideas into the world
– Robert McKee
Affective storytelling creates affect and effect: lasting impression
clarify, amplify, extend • engage, motivate, inspire • educate, transform, develop • share, excite, change
extending the power of human story.
Media distributes story:
extend • share • connect • create authentic caring
Story is the instrument that extends projects and experience to the wider world, and today we live in the world of video storytelling. Short of direct experience, video stories educate, inspire and motivate.
Ultimately, the power of video is the ability to effectively share beliefs and impact audiences worldwide from the comfort of their homes to the screens of their smart phones 24 hours per day, 7 days per week.
Stories of Integrative Design
An early exploration of integrative design, showing the interaction of systems and the cost/benefit of reconciling systems interactions; used extensively in USGBC LEED AP. Commissioned by PA Department of Environmental Protection. Watch it.
Performance By Design: Perspective and Practice
Produced in partnership with the Rocky Mountain Institute, this video demonstrates both the why and how of an integrative design process that leads to more cost-effective, higher performing buildings. Watch it.
ReFarm: Place and Purpose
In production, the story of regenerative thinking and development. From a restaurant on a farm to a farm integrating development of place, fooding and community.
Stories of Place and Practice
Pittsburgh – This Remarkable Place
Using the construction of the David Lawrence Convention Center as a metaphor, this video portrays the resilience and reinvention of Pittsburgh as a green city. Commissioned by the Pittsburgh Green Building Alliance, funded by the Heinz Endowments. Watch it.
The Greening of Phipps
A conversation with Richard Piacentini, director of Phipps Conservancy, that looks at Phipps’ history of green building through the Center for Sustainable Landscapes’ pursuit of the Living Building Challenge. Watch it.
7 First Principles of Regenerative Business
This video introduces the seven first principles of regenerative business as outlined by author, consultant, mentor Carol Sanford, and augmented by perspectives from business professionals who employ regenerative thinking. Watch it.