your story

storytelling is the most powerful way to put ideas into the world

– Robert McKee

Affective storytelling creates affect and effect: lasting impression

clarify, amplify, extend • engage, motivate, inspire • educate, transform, develop • share, excite, change

Video stories:
extending the power of human story.

Media distributes story:
extend • share • connect • create authentic caring

Story is the instrument that extends projects and experience to the wider world, and today we live in the world of video storytelling.  Short of direct experience, video stories educate, inspire and motivate.

Ultimately, the power of video is the ability to effectively share beliefs and impact audiences worldwide from the comfort of their homes to the screens of their smart phones 24 hours per day, 7 days per week.

Stories of Integrative Design

Lessons Learned

An early exploration of integrative design, showing the interaction of systems and the cost/benefit of reconciling systems interactions; used extensively in USGBC LEED AP. Commissioned by PA Department of Environmental Protection. Watch it.

Performance By Design: Perspective and Practice

Produced in partnership with the Rocky Mountain Institute, this video demonstrates both the why and how of an integrative design process that leads to more cost-effective, higher performing buildings. Watch it.

Remarkable Reinvention

Remarkable Reinvention tells the story of RE Farm Café, a project that evolved from building a green building – “doing less harm” – to the systemic transformation of regional food production and consumption. This multi-year regenerative thinking and design project reveals the evolution and persistence of owners Duke and Monica Gastiger, and the effect on local and regional community. Watch it.

Stories of Place and Practice

Pittsburgh – This Remarkable Place

Using the construction of the David Lawrence Convention Center as a metaphor, this video portrays the resilience and reinvention of Pittsburgh as a green city. Commissioned by the Pittsburgh Green Building Alliance, funded by the Heinz Endowments. Watch it.

The Greening of Phipps

A conversation with Richard Piacentini, director of Phipps Conservancy, that looks at Phipps’ history of green building through the Center for Sustainable Landscapes’ pursuit of the Living Building Challenge. Watch it.

7 First Principles of Regenerative Business

This video introduces the seven first principles of regenerative business as outlined by author, consultant, mentor Carol Sanford, and augmented by perspectives from business professionals who employ regenerative thinking. Watch it.

For more stories, check out our videos.